Marketing & Communication Modules

The Marketing & Communication programme is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

Year 1 Year 2 Year 3
IT, Office Software & Automation Marketing Research Corporate Entrepreneurship
English Language for Work Experience Public Relations & Sales - (seminar) Corporate Social Responsibility
Work Experience Preparation Module Sales & Export International Labour Relations
Accounting & Bookkeeping - (seminar) International Trade Risks - (seminar) Labour Negotiation & Work's Council
Intercultural Management Marketing & Communication Advanced Corporate Strategy
Administrative Organisation Management Statistics - (seminar) Corporate Social Responsibility
Small Business Environment Business Philosophy Business Plan
Modern Principles of Marketing Business Accounting Research Methodology & Quantitative Methods
Management, Leadership & The Organisation Enterprise Technology & Innovation - (seminar) Business Research Methods
Introduction to Finance - (seminar) Sustainable Business Strategic Marketing
European Law Mass Communication - (seminar) Marketing in Turbulent Times
Training in Interpersonal Skills Information Management International Marketing for SMEs
TIPS - Interviewing Skills Website Design & Benchmarking - (seminar) International Marketing in Practice
TIPS - Effective Meeting - (seminar) A Good Design is Half Success Niche Marketing
TIPS - Peak Performance Marketing Plan Trademarks & Branding
TIPS - Feedback & Group Interaction Managing Organisations - (seminar) Appreciative Inquiry
Sociology & Organisational Behaviour International Communication 2nd Foreign Languages /
Marketing Mix Introduction to Entrepreneurship Intercultural Business Communication for Managers
- (seminar) Digital Marketing Enterprise Diagnostics & Evaluation PDP 3 - Personal Development Plan & Tutoring
Organisational Theory 2nd Foreign Languages Work Placement Module
New Business Environment PDP 2 – Personal Development Plan & Tutoring Graduation Assignment
Project Management Basics PDP Seminar - Managing Diversity  
International Law in Business & Commerce PDP Seminar - Negotiation  
2nd Foreign Languages PDP Seminar - Consulting Skills  
PDP 1 – Personal Development Plan & Academic English PDP Seminar - Tapping your Creativity  
PDP Seminar - Business Presentation Skills PDP Seminar - Conflict Management  
PDP Seminar - Project Management Game 6 Project weeks & In-company Visits  
PDP Seminar - Leadership in Business Environment    
PDP Seminar - Team Building    
PDP Seminar - Effective Time Management    
6 x Project Week & In-company Visits