The hospitality industry is an outward looking global sector that is rapidly expanding across the world. It requires thousands of Master graduates every year to lead and develop enterprises that cater for increasingly informed guests who want value for money and who are looking for service uniquely tailored to their needs.
As is the case with other industries in the service sector, technology have brought new modes of direct communication with guests who now have more control and choice in selecting accommodation, transport and other suppliers in the hospitality sector. For instance, for many guests a restaurant’s website is now the first point of contact and serve as a virtual business card, hence needs to be maintained and kept interactive.
Thus, the new hospitality model is based on embracing new technology and the evolution of the guest as a highly informed stakeholder seeking choice, personal service and competitive pricing as well as relying increasingly on user reviews.